At Golborne we are approached to deliver events, activations and launches for brands. We are often given a comprehensive brief and an oversight of the key messaging to be communicated as well as what the brand are looking to achieve on the day. Part of our design process is to dive into the brand, the ethos and the values and to understand the product or service through and through. Then, alongside the key objectives of the event, we work to design an exciting floorplan, set up and format for the event. We then weave the creative through this in order to deliver a high impact, successful event.
Celebrating 10 years at the Turbine Hall, Tate Modern
More often than not, the brands we work with are looking to create impact with their events. The messaging is so important and we spend a lot of the time with clients understanding this, their audience, how they want guests to feel and what success looks like to them. We work to create a ‘wow’ as guests arrive to the event, the overall impact and impression and we then weave layers and layers of detail through the event in order that the brand message is reinforced throughout the event. Designing for impact is so important in the crowded world we live in and in-person experiences are so fundamental to a brands' success.
A lot of the event design we produce for brands looks at the pre-event communications as well as the on-site messaging and then post event marketing. We are often tasked with creating experiences on site which have maximum shareability appeal. Ensuring that the impact of the event extends beyond the day itself is important and helps achieve all important ROI. Guests sharing on the day extends reach hugely and creating environments that encourage this is all part of the design process for us. Post event, it’s key that the event can be shared with beautiful imagery, impressive stats and powerful guests reviews.
